Monday, October 20, 2008

Bigger and better coverage

Consider this. In the last 30 years, we have seen sports coverage evolve so greatly that we we went from essentially nothing to now having multiple "all sports, all the time" networks — with the strongest example being ESPN.

In that time and with that increasing demand for more, there has been a tremendous increase in the coverage of college sports as well. Following ESPN's path, the network created an additional channel within its own family with ESPNU — an area of the network that is dedicated solely to college sports. Since then, we have seen the evolution of college sports coverage and now channels such as the Big Ten Network or the Big East Network are spanning the country.

Just a few short years ago, we never would have expected to see channels solely dedicated to small-revenue teams at small-market schools on a 24-7 basis. In truth, those channels are about much more than just being able to catch a few more football games on Saturdays. It gives fans the opportunity to go behind-the-scenes with programs they may not now or watch a game they never would have seen otherwise. They're fantastic for the little guy.
Sometimes we get caught up in the "more, more, more" aspect of our society. But in this case, it's a good thing and I hope it continues.

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